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Personal Project


Belleink create stationery for both weddings and events and they required a complete new brand, along with everything that goes with setting up a new company; website, tone of voice and business process.


Working closely with them to see how they worked with their clients, how they wished to communicate and be portrayed, I started developing concepts for their visual language. With their average client in mind it was clear they wanted to be friendly and approachable, this helped the development of an illustration style, colour palette and identity. Once these elements were in place the job was to work this style across all other collateral; letters, business cards, pricing proposal documents, wedding magazine, website and a brand video.

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