WTF IS GOING ON?
Saatchi & Saatchi Internal Project​
Art direction / look and feel designed for an internal project at Saatchi & Saatchi.

A days event was held to discuss and present the findings of the new state of the nation report,
For this an invite was created together with 100 page book that quoted and represented the voice of the general public. 

What The Fuck Is Going on? 
"It's all a shambles" "Absolutely terrifying" "I'm not proud to be British" 

A social and print campaign was created running alongside the live event.