HOUSE OF PERONI

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Peroni are an Italian beer company with a very strong heritage in Italy. We were asked to create a brand space that can celebrate everything that is Peroni, this gave birth to The House of Peroni. A fresh brand and campaign was required to support the space.

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Looking into their history of graphic communications they clearly have a love of finely crafted design. Utilising their existing ribbon motif, I created a new graphic version that was built around, and formed the grid system that was then used to create their campaigns and overall visual language.