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LUCOZADE CAMPAIGN GUIDELINES

Grey London was in the process of creating the YES campaign for Lucozade. I was asked to help develop the campaign look and feel, supported by a guidelines document that would communicate the campaigns elements and how it should be used by other agencies.

From the initial YES logo lock up, the campaign was developed around the core typeface, art direction and grid structure.

 

Using the photography of Josh Cole we created a style that worked with a colour gradient palette, from here a grid structure was formed so that it could easily be picked up by a designer looking at it for the first time. The guidelines wanted to be engaging so that agencies wanted to read the content and follow through with the campaign consistently across all media.

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