LUCOZADE YES - BRANDBOOK​

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Lucozade had just launched their new YES campaign, and with this a brand book was needed to portray their highly energetic, renegade, fun personality.

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The brand's playful nature gave a very good starting point for the book. Each page layout was intentionally different and used typography at the heart to communicate key messages. Within the book dye cuts and specials were utilised to really enhance the designs.