Pretty Polly wanted to advertise their new range of tights. The print campaign needed to work with their brand and current communications as well as standing out using an illustration style that had been commissioned.
For any message to stand out against such strong visuals the type needed to be equally as striking and playful. I was inspired by Liechtenstein and used his style as a starting point. Type was adjusted to work with the illustration composition and little details were added to give the design further meaning and connection with the particular tight in the ad. For example, behind the 'Pow' there are little ladders composed in a pattern, this was inspired by the pattern in this particular range.