Information

Early in the engagement, I partnered directly with the founder, an independent musculoskeletal therapist; who was looking to modernise the brand and elevate their presence within the local community. It quickly became clear that their visual communication and digital experience were limiting growth, so our first priority was establishing a strong strategic foundation for the brand.

​

From there, I explored a range of visual identity directions, including a new logomark, refined logotype, a cohesive colour palette, an accessible typography system, and a suite of supporting graphic elements. With the identity in place, I expanded the work across core touchpoints: a fully redesigned website, updated tone of voice, new photography and imagery guidelines, an improved booking system, social media rollout, printed materials, apparel, and both digital and physical brand assets.
 

The outcome was transformative. Within six months of launch, Innovate Injury Clinic saw a 300% increase in enquiries as the new brand, improved user experience, and strengthened SEO and local search presence began to take effect.