I created a campaign for the British Heart Foundation in partnership with Spotify, built around the idea of matching musical beats to the rhythm required for CPR. I developed a visually striking direction inspired by the pulse and movement of a heartbeat, combined with graphic forms and colour cues drawn from Spotify’s visual language; bringing both brands together seamlessly.

The campaign extended across DOOH, OOH, social media, Spotify landing pages, microsites and viral sharing, creating a cohesive 360° experience. It educated through entertainment, using sound, rhythm and design to empower people with a life-saving skill in a way that was engaging, memorable and widely shared.