I created the brand design for the launch of an LA-inspired vegan takeaway restaurant in London. The brief was to bring a fresh, West Coast sensibility to the city, so I developed an identity that echoed the colours, light and relaxed visual energy of LA.

Alongside the clean, chilled aesthetic, sun-washed tones, easy typography and a bright, modern feel. I wove in graphic elements inspired by the natural process of growing food. These forms were subtly entwined throughout the brand to remind customers that everything on the menu comes from the earth.

The result was a distinctive visual world that blended LA’s effortless vibe with a grounded, plant-forward ethos, creating an inviting and memorable launch for the brand.