I developed a full brand for a range of mobility and pain-relief products, including a set of three fabric resistance bands and a shoulder support. I created the brand identity from the ground up and secured the trademark for Plank, establishing a visually strong, striking, and distinctive presence in a competitive market.

I sourced and managed manufacturing, oversaw product development, and launched both products on Amazon, where they quickly gained momentum — ranking number one in search results and selling over 2,000 units within the first six months.

Alongside this, I built a successful social media presence that gained strong traction, with celebrities organically sharing the products and posting videos using them. I also designed and launched the website, creating a seamless journey that directed customers to the Amazon store and supported ongoing sales growth.