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Nicki Kythreotis

Nicki Kythreotis

SNEAK PEEK
Brand Design
UX
Website
Product Design
Product Launch
Amazon Business Seller
Social Media
Stationery
Print
Plank

Logo Mark
The wordmark for Plank was designed to visually embody the qualities at the core of the brand: strength, stability and foundation. I crafted the mark to feel low to the ground, solid and weighted, giving it a structural presence that mirrors the grounded, supportive nature of the products.
The strong geometry and confident stance communicate reliability and physical resilience, while the simplicity of the form keeps the identity clean, modern and highly recognisable.
The result is a wordmark that not only names the brand but expresses its purpose, helping people build strength from the ground up.













Information
I developed a full brand for a range of mobility and pain-relief products, including a set of three fabric resistance bands and a shoulder support. I created the brand identity from the ground up and secured the trademark for Plank, establishing a visually strong, striking, and distinctive presence in a competitive market.
I sourced and managed manufacturing, oversaw product development, and launched both products on Amazon, where they quickly gained momentum — ranking number one in search results and selling over 2,000 units within the first six months.
Alongside this, I built a successful social media presence that gained strong traction, with celebrities organically sharing the products and posting videos using them. I also designed and launched the website, creating a seamless journey that directed customers to the Amazon store and supported ongoing sales growth.
Design Direction
Nicki Kythreotis
Motion Lead
Ash Hoque
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© 2026 by HaHa Graphic. Nicki Kythreotis
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