I worked on a campaign for Toyota as part of their sponsorship of the Paris Paralympic Games, where the brief was to create an immersive experience that celebrated the athletes, their stories, and the technology that supports them.

Toyota wanted to highlight how human ambition and innovation come together to achieve what was once thought impossible. We developed a walk-through experience that showcased cutting-edge mobility technology alongside the journeys of Paralympians who had pushed beyond every expectation.

The result was a powerful, emotive narrative of progress and perseverance; a real story of success that positioned Toyota as a brand driven by possibility, partnership, and human potential.