This is a concept project exploring how the Beauty Pie app experience could be evolved and improved. My focus is on identifying opportunities within the current UX and UI; from streamlining user journeys to enhancing visual clarity and strengthening the brand’s digital presence.

The aim is to refine key features, improve navigation, and create a more intuitive, premium-feeling experience that reflects Beauty Pie’s ethos of high-quality beauty made accessible. This ongoing concept work allows me to examine the app from both a design and user-behaviour perspective, proposing thoughtful, design-led improvements that could enhance engagement and ease across the platform.