I was approached by the CEO of Killing Kittens to lead a full rebrand, with the goal of creating a more sophisticated identity that reflected a safe, sex-positive space for adults to enjoy themselves.

I explored form and shape within the core logo, developing a direction that felt distinctive, bold and modern while elevating the brand into a more high-end territory.

The result was a confident, positive visual identity that balanced empowerment with elegance, and was received extremely well by the existing community and clientele.